I am glad that I can share the new MIT Technology Review Insights report, which immerses into Howisses, uses AI adaptation to stay forward throughout the market.
What was the last thing you did with the generative AI application? Create a cat for your niece? To sum up, a 42 -page short, a colleague of senses? It uses Microsoft Copilot for me to help my 9th Comparative with historical study session – I know more than you can believe in Mesopotamia.
Whatever it was for you, I bet it was something you want, even consider a year ago. How quickly we become with AI on our finger, our expectations of what he can do for us are growing just as fast. Companies respond to these growing expectations by increasingly adapting to AI to create applications and unique experiences that distinguish their brands.
When I say that customers adapt AI to create applications, I think they transform all experience with them. The NBA redefines the fandom with the AI -powered personization and adds the main game and statistics adapted to each viewer. Meanwhile, the city of Buenos Aires was transformed by urban life with the “bots”, AI Chatbot, which controls more than two million quarries and provides residents with immediate assistance on things such as the restoration of a driving license, metro schedule, parking regulations and even personal tours. These organizations bend AI on their vision and shift the limits of what is possible. Therefore, I am glad that I can share the new MIT Technology Review Insights report, which immerses how businesses use AI adaptation to stay forward throughout the market – DIY Genai: Adaptation of generative AI for unique value. The report emphasizes the motivation, methods and challenges facing ASY technological leaders, adapted to AI models to create a clean new value for their business.
While the AI adaptation is not new, fast -growing AI platforms such as Azure AI Foundry, it can facilitate and offer business more opportunity to create a unique value with AI. According to MIT, although increasing efficiency is the highest motivation to adapt generative AI models, creating unique solutions, better user satisfaction and greater innovation and creativity are the same motivation.
Improved efficiency is the best motivator here, because it is the first advantage of Cleaar-Cut, which the company can quickly realize adaptation AI. As the organization gains experience, the learning curve flattens and I think we will see how other motivators are rising because companies focus more on adapting AI to impact on top income than COG savings (goods sold).

Specialization with agents
Regarding the selection of models, half of the executives responded to the MIT report said that in addition to multimodality (56%), flexible payment options (53%) and performance improvisation (63%) prefer agents and multi-agenti. AI AI agents who perform tasks and decide in the need for direct human intervention have a wide usefulness. They are lent to automated problems of problems in areas such as entry and search for clinical healthcare operations, coordination of suppliers and monitoring of maintenance in production and strengthening inventory and storage operations in retail.
Agents have the potential to disrupt the market with something unique beyond the automation processes that people consider boring. Take Atomicwork, a newcomer to the service management space dominated by the introduced industrial players with ten years of experience. Atomicwork excels in ITSM (IT Service) and ESM (Enterprise Service Management) focused on AI specialized agents who integrated into the work of work and provided continuous and immediate support without the need for more tools or complex integration. According to Atomicwork, one of their customers within six months of six months achieved 65% of the deflection rate (the percentage solved without human intervention).
Like other areas of artificial intelligence development, the agent’s tools are developing quickly to make a wide range of use cases. From creating simple low code agents in Microsoft Copilot Studio to the development of more complex autonomous agents for codes using Github and Visual Studio, this process is more efficient. For example, using an experience of an orchestration of an intuitive agent created directly into the Azure AI foundry, Agent Agent Agent allows you to achieve in several lines of the code of what the original lines like. This makes it easy to adapt and safely place agents in work in your operations.
Good data equals good ai
The potential of AI adaptation is huge, but not without its challenge. Ironically, the biggest asset to adapt AI often represents the largest barrier of customers: data. Specifically, data integrity – security, security and quality of the data they use with AI. Half participants of the MIT report quoted data and data security (52%) and the quality and preparation of data (49%) as obstacles to AI adaptation.
Generative AI is one of the best things that will happen with data for a long time. It represents innovative ways for companies to interact and use its data in a solution that is unique to them. Data is where the magic is happening. AI models know a lot, but the model does not know your company from its competitor until you put it in your data.
Critical to strengthen the position of AI based on data is an intelligent data platform that unifies large, fragmented data storage, checks for data management and security providers, and integrated into AI building tools. That is why Microsoft Fabrication is now a fast -growing analytical product in our history and why we see the growth of controlled and Surora data, database services and services platform services because customers support workload AI data. Production removes an obstacle to data integrity. Together with the foundry of Azure AI, Data and Dev teams are integrated and work into the SIMan environment and remove time to the market at any time due to data problems.

Rag is the default point of customization
One of the simplest and most effective methods of adaptation is generation of search (rag). Two -thirds of those that have been examined in the MIT report, perform a rag or explore its use. The grounding of the AI model in data specific to the organization or practice makes this model unique and is able to provide a specialized experience.
In practice, rag is not used separately to adapt to models. The report has found that it is often used in combination with fine fine -tening (54%) and fast engineering (46%) to create highly specialized models. DENTSU, global advertising and PR company based in Tokyo, originally analyzed the contributions of the media channel to customers who used generally purple LLM, but found that their accuracy was missing to 40-50%. In order to improve, they developed their own data control and structure and models adapted to adapt their expertise in the field of retail and marketing data analysis. By integrating the adapted RAG framework and the agent decision -making layer, the DENTSU reports approximately 95% accuracy in obtaining data and knowledge. This approach AI-Powred now plays a central role in shaping campaign strategies and optimizing the allocation of marketing budget for its customers.
Strengthening of development teams
The development of AI brings new dynamics, but not least, maintaining a step with AI progress. The model and capacity of the model, along with the tools and methods of developers, are developing rapidly, emphasizing teams with the right tools essential for successful AI.
For example, the pace of new model capabilities begs to automate the model evaluation tools. According to MIT 54% of companies, manual evaluation methods use and 26% either begins to use automated methods or do so. I expect to see these numbers soon. The report states that playgrounds and rapid development functions are also widely used to facilitate cooperation between AI engineers and application developers to adapt models.
The evaluation is a critical part not only for AI adaptation, but also for managing and monitoring the application as soon as it hit production. We have evaluated the full evaluation of life cycle to the Azure AI foundry, so you can constantly evaluate model skills, optimize performance, test safety and keep step with progress.
We also see the adaptation and growing portfolios of AI announcement in the development of the next generation. The report shows that more than half of the organizations responded have accepted the telemetry tracking and tuning tools. Tracking AI increases the transparency needed to understand AI and tuning results helps optimize performance by showing how thinking is from the initial prompt to the final output.

Looking forward with Azure AI
AI has a high usefulness when it comes to creating services and experiences that can distinguish you from the market. The speed of acceptance, exploration and adaptation is evidence of the values that the company sees in this tool. Models are constantly progressing and specializing in task and industry. In fact, there are more than 1,800 models in the Azure AI Foundry catalog today – and develop as fast as tools and methods to build with them. We already see agents who provide new experience with customer service-some of which could be a differentiator today, but I jump quick tracking for most companies transform customer service because consumers learn to jump and aA-perch experience. How this happens, what we see today as adaptation AI will lose the news of being used to and become a standard practice for building with AI. What we do not lose is the novelty building something unique. IP organization will become an IP organization.
What is the unique experience for your business? What is the other special thing you want to do for your customers? How do you want to seize your employed? You will find that you need to bend the innovation curve using the Azure AI foundry.
One Final Note: No matter where you are in the reworking of your organization to operate AI, I recommend that you read the MIT message. In addition to finding out the survey, the team spent a good time interview with heads of technology to create a value by adapting generative AI. In the whole report, some useful examples and knowledge in the real world are sprinkled. Many thanks to scientists and editors on MIT Technology Review Insights for helping to focus on this exciting area.
About Jessica Hawk
Jessica leads the Marketing of Azure, AI and Digital applications on Microsoft. Find the Jessica blog posts here and don’t forget to watch Jessica on LinkedIn.